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Thus, Monet was launched in 1937 (Monocraft continued to produce initials until 1959).Monet’s first collection was largely influenced by European fashion designers Coco Chanel and Elsa Schiaparelli.

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It wasn’t until the second half of the 1930s that Monocraft expanded its product line to include jewelry monograms, including dangle pins, bracelets, name chains, fobs, and watch chains.

The Chernows really hit their stride with Click-Its, decorative pins that customers personalized by clicking in initials at the store counter.

Click-Its were promoted aggressively in store with “mat” pages advertising the product at the counter.

Demand was so great for these new products that the brothers opened their first factory in Providence, Rhode Island.

The most popular charms were the pair of lovebirds, a clover, and a perfume flask.

As postwar hairstyles became shorter, demand for earrings rose.

According to Alice Vega, who we interviewed after the publication of her book, "Monet: The Master Jewelers," the decals were a hit, and this success led M & J, as the brothers were known, to launch a new line of metal monograms that resembled the family crests of gentried aristocrats, yet were affordable to middle-class car buyers.

Unfortunately, just as their business was taking off, the Great Depression hit in 1929, and the market for cars, let alone monogrammed ones, dried up.

Monet’s clip-on earrings mimicked small bows, intricate flora, fruit baskets, and wedding-band-style hoops, a Monet signature.

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