Online dating how and why

A whopping 44 percent of respondents who tried online dating said the experience led to a serious long-term relationship or marriage.

That kind of connection rate would shatter Hall of Fame records, at least in baseball.

“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.

Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.

And we found that the free sites generally did marginally better than the paid ones, presumably because they offer a better value.

“You’re generally going to be best off starting your search on the ‘Big 3’: Match.com, Ok Cupid, and Plenty of Fish,” says Scott Valdez, founder of Virtual Dating Assistants, which helps people write their profiles and then manages their accounts.

But the responses from the more active group suggest they’re highly frustrated.

They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.

She signed up for JDate, an online dating site for Jewish singles.

“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.

Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.

But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.

Many dating sites rely on matchmaking algorithms the same way that Netflix uses them to recommend movies.

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