Kool cigarette dating codes

The industry's marketing approaches run counter to and predicate methods for tobacco prevention: (1) keep the price of the product high; (2) keep product placements and advertising away from schools and other areas with a high volume of youth traffic; (3) make cigarette advertising (that is, themes and visual images) unappealing to youth; (4) make product packaging unappealing to youth; and (5) design the product so it is not easy to inhale.In the 1960s, cigarette manufacturers responded to charges that they were marketing their tobacco products to youth by making concessions in how tobacco products were marketed through adoption of a voluntary advertising code.Documents that were irrelevant to the topic of this study were not downloaded or saved for inclusion in the project's database.

kool cigarette dating codes-70

The definition of these codes are found on each company website.

This poses obvious limitations to investigators performing complete searches.

In addition to the fact that the tobacco companies themselves (or their attorneys, to be more specific) were responsible for the application of this code, the volume of material contained within each RFP code is large.

Not all of the documents listed under a particular RFP code were found to be relevant to the topic of this study (that is, marketing tobacco products to youth).

The websites presented a variety of challenges to efficient researching of documents.

The most fundamental challenge facing researchers is the difficulty associated with doing subject related searches (for example, cancer, nicotine, etc) like one would typically do in a library using a card catalogue.

The public health literature clearly demonstrates that youth are exposed to a wide variety of industry marketing efforts, and that there is a consequent adverse effect upon adolescent smoking initiation rates.

Despite this evidence, cigarette manufacturers have tenaciously held to the claim that their marketing activities are aimed only at established adult smokers, with the goal of maintaining market share and expanding market share through brand-switching.

These files are accessed through a document depository located in Minneapolis, Minnesota and through an internet website at that links to individual company websites.

For this study, relevant industry documents were accessed through document websites for Brown & Williamson/American Tobacco, Lorillard, Philip Morris, and RJ Reynolds.

Malone and Balbach have recently described some of the challenges in searching the tobacco document websites in greater detail.

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