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In fact, email marketing is how he built his first business.

He also goes on to state that it’s one of the highest conversions he’s ever seen.

Lastly, he talks a bit more about the free app business kit and ends with a call to action to download the kit (which I did from the first email he sent).

Pat knows that to build a loyal audience you have to give them your best stuff at the very start on the relationship.

And since his audience is primarily comprised of bloggers and online marketers, he understands that at times we all go through dry spells of coming up with great content to write about.

We all start out as someone looking to build an audience.

We don’t have any readers, any listeners or any viewers.

Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus.

Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. The first thing I do when I wake up is grab my phone and check my email.

Trey used this subject line as a follow-up email from the previous day.

The 60.34% opt-in rate immediately caught my attention.

The subject line also implies that Neil will provide tactical action items that we can use to grow our respective audience.

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