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A business can track subscribers via analytics, bounce messages, un-subscribes, click-throughs, etc.

These can be used to measure open rates, positive or negative responses, and correlates sales with marketing.

So now you can start with email, and then connect with people to drive business in new ways, like live events, trackable coupons, online surveys, and more.

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81% of all sales happens on or after the fifth contact.

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